Trial Download Landing Pages Best Examples

How practice you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be ofttimes depends on what your landing page goals are.

If you're looking to upwards your landing page game, it'southward helpful to know what goes into a smashing one. We've compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages.

Landing Page Examples

1. Shopify
2. Great Jones
3. Muzzle
4. DoorDash
5. Wise
6. Airbnb
7. Wag!
8. Wistia
9. Webflow
10. Talkspace
11. Nauto
12. Industrial Strength Marketing
13. Inbound Emotion
14. IMPACT Branding & Pattern
15. Unbounce
16. Bills.com
17. Zillow
18. Landbot
19. Webprofits
20. Native Poppy
21. Conversion Lab

Sign-Up Landing Pages

ane. Shopify

Like many of the other landing pages in this post, Shopify'southward trial landing folio for sellers keeps it simple. Information technology's non besides text-heavy, but all the same manages to persuade users by noting a few key points about its top-notch product. Visitors come abroad knowing that Shopify is an all-in-one platform that is easy to use and trusted by many.

Why This Landing Folio Works:

• Clean Interface: The user-oriented headline is just a few words, for case, and the page relies on uncomplicated graphics and short paragraphs to communicate the trial'southward details and benefits.
• Concise CTA: There are only a few fields you need to fill out before you get started. All of this makes information technology easier for you to quickly get started selling online with their tool.

What Could Exist Improved:

• Emphasize Security: The last column states that the platform is safe, simply doesn't explain why. Instead, it mentions that over a million businesses use information technology. A few words that speak to site security would improve this section since the number of vendors is already stated at the top of the page. Additionally, information technology would eliminate friction for visitors with security concerns.

2. Great Jones

Many of u.s.a. take been doing a lot more cooking during the pandemic and looking to upgrade our gear. Slap-up Jones offers upwards a landing folio that's equally beautiful as its Dutch Ovens. It's very aspirational and taps into all of our platonic kitchen dreams.

Why This Landing Page Works:

• Use of Color: Swell Jones' site is colorful just like its cookware. The use of bold colors chop-chop draws visitors in and makes the cookware stand out.
• Prominent CTA: Y'all tin can't miss this giant yellow CTA and bold font $100 Off coupon. Who wouldn't want $100 off these gorgeous pots?

What Could Exist Improved:

• Rollover Descriptions: With so many pans and utensils pictured at one time, it would be swell if users had the ability to view the proper noun of the detail. That manner they could find it easier on the site when they're ready to buy.

3. Muzzle

Muzzle, a Mac app that silences on-screen notifications, fully embraces this evidence don't tell mentality on their otherwise minimal landing page. Landing pages help users determine whether or not your production or service is actually worth their precious fourth dimension and energy. What improve way to conspicuously and straightforwardly communicate your value proposition than by confronting visitors with the very trouble your app solves?

Why This Landing Page Works:

• Show Rather Than Tell: Visitors to the page are greeted with a rapid-burn down onslaught of embarrassing notifications in the upper left of the screen. Non only is the animation hilarious, information technology also manages to compellingly convey the app's usefulness without lengthy descriptions.
• Cohesive Visual Experience: Even the text on the page is a muted gray color, mirroring the office of the product.

What Could Be Improved:

• Could Exist Hard to Read: While the light greyness text on white groundwork is cracking at mimicking the product's part, it may be harder to read for some.

4. DoorDash

Takeout enthusiasts are no doubt familiar with DoorDash, the app that lets you order food from a variety of restaurants from your telephone. Well, instead of customers, this landing page is geared towards recruiting Dashers who brand the deliveries.

Why This Landing Page Works:

• Emphasizes Dasher Autonomy: This landing page really plays up that Dashers are contained and complimentary to work when they want.
• Highlights Potential Earnings: While there's no mode to prove these earnings are typical, they are certainly enticing for anyone who wants to brand actress cash on the side.

What Could Be Improved:

• Advantage Over Competitors: DoorDash is not the simply delivery game in town. They could highlight what sets them apart from a competitor like UberEats.

v. Wise

Wise allows you to send or receive money in different currencies and countries, and its landing page separates customers into two categories of either Business or Personal so y'all're not distracted by options that don't apply to yous. In that location's fifty-fifty a short video to testify visitors how the service works before they endeavor information technology. Since they're dealing with money, it's important to go the customer feel right the first time.

Why This Landing Page Works:

• Highlights Rubber: The security information is out front and middle on this folio, helping to ease whatsoever hesitancy a potential customer might accept and assures them that Wise is a safe service to use to send money and receive .
• Emphasizes Value: In several places on the folio, in both text and video, Wise reiterates that it's less expensive than transferring money through a traditional bank.

What Could Be Improved:

• Interface is a Little Busy: While it'southward great that customers have admission to a wealth of information about the service, in that location's a lot going on. At that place'southward video, menus that appear when you roll and multiple buttons — all within the top half of the page.

6. Airbnb

To help convert visitors into hosts, Airbnb offers some enticing personalization: an estimated weekly average earnings projection based on your location and domicile size. You lot tin enter additional information about your potential accommodations into the fields to get an even more customized estimation.

If you visit the page already convinced, the clear call-to-action at the pinnacle of the folio makes it easy to convert on the spot.

Why This Landing Page Works:

• Personalization: Airbnb shows yous right at the first what you could potentially earn based on your area and the size of your habitation. This is useful for potential new hosts who may still be figuring out how much they should accuse and what they can wait to earn.
• Leverages Community: Farther down on the page, those curious about hosting have the option to contact a seasoned Superhost to answer whatever questions they may have.

What Could Be Improved:

• Zip: The page is articulate, concise, reassures potential hosts Airbnb is safe to use, and offers a personalized experience.

7. Wag!

Wag! is a service that connects dog owners with dog walkers and sitters. This page gets correct to the point with a big font encouraging prospects to join, and puts the sign-upwardly form prominently on the right one-half of the page. The green background color makes the white font and other elements on the folio pop. The addition of a QR code on the grade is also a prissy touch, enabling visitors to scan it, rapidly download the app, and sign-upwards.

Why This Landing Page Works:

• Efficient Class: Leaving the class field open on the page means visitors don't fifty-fifty have to click on a CTA to admission it. The QR code further expedites the process.
• Emphasizes Credibility: Including flagman photos and that more than than 351,000 caretakers currently utilise the service nationwide makes Wag more trustworthy.

What Could Exist Improved:

• Information technology'south Not Compelling: Unlike DoorDash mentioned earlier, Wag! makes no mention of why people should bring together. What are the perks? Are the hours flexible?

8. Wistia

Right off the bat, you detect the blue background with the pop of pink in the form of a "Effort for free" button. The page gets right into the action with a video showcasing all the cool content you can create. If yous're having doubts, you can always scroll below to read testimonials from some of Wistia'south 375,000 happy customers.

Why This Landing Folio Works:

• Ease of Utilise: The form itself allows users to quickly fill it out by linking to their Google account. Doing so enables the autofill feature, which cuts down on friction for the user.
• Capitalizes on Visuals: As a video host, Wista does a great job of showcasing its capabilities using a diversity of mediums. There's colorful graphics, videos and fifty-fifty a link to marketing focused cartoons.

What Could Be Improved:

• Include an FAQ: Testimonials are nifty, but sometimes customers have a few concerns that could be answered quickly with an FAQ section. That way they tin can decide whether or not to sign up without having to leave the page to search for answers.

9. Webflow

Webflow, a design tool for spider web developers, packs a lot of information into but one GIF. As with Muzzle, Webflow also gets right to the indicate and demonstrates what their tool tin can practise, rather than just talking about it. The animated GIF is visible in the aforementioned frame on the website, and then users can see how the product works and sign up without scrolling.

Why This Landing Page Works:

• Evidence Rather Than Tell: Being able to view Webflow's tool in action gives potential customers a articulate idea of not only what information technology does, but how their user experience will be.
• Removes Run a risk: In several places on the landing page, visitors are reminded that the service is free. There's no trial to sign upward for. They can build their site for gratuitous and decide whether or not to sign upward for a plan when they're gear up to launch.

What Could Be Improved:

• Naught: This landing page is the perfect balance of information, usability, and visuals.

ten. Talkspace

Talkspace, an online therapy service, actually focuses on trustworthiness with this landing page. All of the information on this page emphasizes that customers will take access to licensed therapists, and drives dwelling that the service is secure and confidential. It's a great fashion to reassure those who may exist hesitant to participate. The employ of shapes is also a clever idea. Pages are oft filled with squares and boxes, so putting the CTA inside a large circle immediately draws the viewer in. Overall, the layout is make clean, inviting, and informative.

Why This Landing Page Works:

• Builds Trust: The focus on customer security works in their favor, especially noting that they are HIPPA compliant.
• Provides Value: In add-on to providing details about how Talkspace works, this page also provides several mental health resource and articles.

What Could Exist Improved:

Nothing: This page has a corking user interface and serves as a bully starting point for mental health resources.

Ebook Landing Pages

11. Nauto

Nauto, a information platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-unproblematic ebook whose landing page gives you lot both a brief contact form and some preview statistics to prove why this resource is so important.

At the peak of the page, shown to a higher place, a warm photograph of a car's exterior r hugs the lead-capture form. The greenish "Download Now" button might've even been on purpose (on the route, green means go, after all).

Gyre down, and you'll run across some other "Get the eBook" CTA to remind users what's waiting for them. You lot'll also see three jarring statistics about machine accidents to entice users to learn more. Check it out beneath.

Why This Landing Page Works:

• Simplicity: In that location'southward no distractions on this landing page, which is perfect given the company's focus on safe, self-driving vehicles.
• Bang-up Employ of Comparing: Further downwards the folio, Nauto offers up next footage of a distracted commuter vs. a self-driving vehicle. It'south an fantabulous way to drive the point dwelling that A.I. is a safer bet.

What Could Be Improved:

• Graphics: The warm photo at the superlative is actually difficult to see. Slightly more definition would accept helped visitors hands recognize the image as cars.

12. Industrial Force Marketing

Right off the bat, this landing page pulls me in with a compelling, punchy header: "Don't Make Me Zoom." Information technology straight speaks to a mutual experience almost of us have had when nosotros're browsing on our phones or tablets — and it's a little sassy, too.

But that'southward not the but thing keeping me interested in this landing page. Notice how the color red is strategically placed: It's right at the top and bottom of the class, drawing you fifty-fifty closer to the conversion issue.

Plus, this pattern is meta to boot: It looks and works corking on mobile, besides (pictured in a higher place) Keep in mind that a lot of visitors will exist accessing your landing pages on their smartphones or tablets, and if the design of your website doesn't piece of work well for them, they might give up and leave your page.

The folks at Industrial Strength Marketing fabricated the fonts and form field big enough so that visitors don't accept to pinch-to-zoom to read and interact with the content, for example.

Why This Landing Folio Works:

• Voice: The linguistic communication is punchy and relatable, quickly cartoon the reader in.
• Minimalist: The black and white color scheme with just a few pops of cherry really brand the sign upwards sheet stand out. Additionally the minimalist blueprint works beautifully on mobile and desktop, no pinching required.

What Could Be Improved:

Zero: Both the mobile and desktop versions illustrate the perfect execution of a

13. Inbound Emotion

Fifty-fifty if you lot don't speak Spanish, yous can still appreciate the conversion capabilities of this HubSpot partner site. My favorite characteristic of the page? The course stays in a fixed, prominent position every bit you scroll through the site. I besides dear the simple layout and warm colors.

Why This Landing Folio Works:

• Fixed Form: Having access to the form while scrolling provides a amend user experience. No need to scroll back upward to the top of the folio to notice it.
• Simple Interface: The layout is unproblematic, just effective. The utilize of only 2 shades of orange give a monochrome feel and keeps the focus on the benefits of the ebook.

What Could Be Improved:

• Make the Form Brief: There were six items to fill up out, not including the cheque boxes option at the terminate. Longer forms could be a turnoff for some visitors.

xiv. Touch on Branding & Blueprint

Full disclosure: Touch on is a HubSpot partner — merely that'south non why they're included here. IMPACT'south landing pages have long been a source of design inspiration. I love the simple layout of the folio, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.

The free guide IMPACT is offering for download hither also doesn't emphasize the download itself in the blue button that allows you lot to submit your filled-out form. Rather, Impact is inviting you to "generate more than conversions" — putting the focus on what yous stand to proceeds as a event of reading the guide.

Why This Landing Page Works:

• Clever Messaging: You lot're not downloading an ebook, you're learning how to "generate more conversations." This rephrasing is far more enticing than merely putting a regular download push button.
• Simple Use of Color and Fonts: The blue tones work really well on this landing page, giving it variety while keeping the await cohesive. Since at that place's lots of text on the page, a unproblematic font is perfect.

What Could Be Improved:

• Zero: This page encourages downloads in a clever way using a simple layout and colors.

Landing Pages to Learn More

15. Unbounce

It's no surprise Unbounce made this list —they've actually written the book on creating high-converting landing pages. Although in that location are lots of amazing things virtually this landing page, the two that I admittedly honey are: the multiple ways to access the course, and additional manufacture-specific written report offerings. Unbounce is actually skilled at providing visitors the data they need, but also what they didn't know they needed until they landed on the site.

Why This Landing Page Works:

• Gives Visitors Options: When it comes to accessing the form, users tin can either click the chief push button higher up the upper half of the folio, or if they've been scrolling, click on the course from the sidebar on the left. Eliminating the need to roll back up to the top of the page.

• Sometimes More than is More than: In add-on to the grade, Unbounce provides visitors with industry-specific reports and answers to other landing page-related topics. Providing fifty-fifty more useful information sets Unbounce up as a trusted authorisation in their field.

What Could Be Improved:

• Descriptions: The course offers several modules and it would be helpful if some offered a brief description. The sidebar carte offers a course listing, just a short sentence summarizing what visitors tin can expect to learn would be helpful.

16. Bills.com

Oft, people think landing pages are static pages on your website. Just with the right tools, you lot can make them interactive and personalized.

Take the example above from Bills.com. To see if you'd do good from their consultation, you answer three questions before you are shown a form.

And then, yous answer two more questions, similar the ane below:

And here's the final landing page form where you fill out your data:

I'm non sure how the algorithm works (or if at that place'south 1 at all), merely while I was filling it out, I had some feet nigh not qualifying. Once I establish out I did, I was excited to fill out the class, which I'k sure almost people who are in debt and using this tool are. By making this offer seem more than exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.

Why This Landing Page Works:

• Exclusivity: Anybody likes to experience special, which is why exclusivity works and then well. The folio gives the impression that the offering isn't given to only anyone, you have to qualify first.

• Interactivity: Anytime y'all can get users to interact with the folio, even if information technology's something as simple as using a form with a sliding bar question.

What Could Be Improved:

• More Color: While the site is geared to not so fun topics similar bills and debt, it doesn't mean it has to exist tiresome. The gray leaves much to be desired.

17. Zillow

Zillow did something very similar to Bills.com with their landing page. It starts with a simple form asking for "your habitation address" ( sounds creepy, but don't worry. This form field is assault top of a hero epitome featuring a quaint habitation at dusk followed by a handy FAQ section.

Of course, the accost itself won't be enough to get a true appraisal value of a home. It just denotes the home's neighborhood. It's a scrap like playing The Price is Right. You can guess how much homes in the area are worth and then type in an address to see how close yous got. If yous want to learn more than info well-nigh a property, Zillow then prompts users to sign-upwards to go along.

Once you mitt over your email, you lot'll have access to more data like comparable homes in the expanse, mortgage tools, and the estimated internet profits should you determine to sell.

Why This Landing Page Works:

• Games are Fun: Anytime you lot can make filling out a form feel like a game, it's a win.

• Establishes Authority on the Topic: Zillow has access to and so much housing and neighborhood data, it's no wonder they are one of the acme dwelling house search sites in the nation.

What Could Be Improved:

• Zilch: The Zestimate page is simple, simply effective. Those with concerns near what a Zestimate is and how it'due south calculated have easy access to the homebuying FAQ on the 2nd one-half of the page.

18. Landbot

Landbot, a service that creates chatbot-based landing pages, puts their own product front and center on their conversation-fueled landing page. Visitors are greeted by a friendly bot —consummate with emojis and GIFs —who encourages them to provide information in a conversational format instead of via a traditional form.

Why This Landing Folio Works:

• It's Fun: From the vivid colors to the GIFs, this page keeps visitors engaged and entertained.
• Testify, Not Tell: By having the chatbot correct on the folio, doing its affair, potential customers tin see exactly what they're getting. The whole feel simulates what it'south like to use Landbot's product.

What Could Be Improved:

• Cipher: Landbot's utilise of a alive demo, testimonials, highlighted integration features and detailed breakdown of how the production works leaves new customers fix to sign upward at kickoff glance.

xix. Webprofits

Like Industrial Strength Marketing mentioned before, Webprofits too makes great use of a predominantly black, white and reddish color scheme. The result is a make clean layout that makes great utilize of the pops of color on the page. It'southward a testament to the organization'south expertise in digital marketing and UX design.

The rollover description feature throughout the "What We Practice" section, while black and white, uses movement to depict the reader's attention to the content. Each section changes color and rolls downwards like a shade to reveal more in depth features.

They also make information technology easy for you to figure out what Webprofits really does. The balance of the page offers detailed information virtually what you'll get when yous requite over your information. Plus, it includes strategic CTAs throughout, like "Make it Affect"

Why This Landing Page Works:

• Informative, But Not Overwhelming: There's a lot of information and text on this folio, only the employ of well-placed graphics and videos aid intermission things up.

• Multiple CTAs: Placing the aforementioned CTA throughout the page makes information technology and so visitors don't have to scroll all the way to the top to "Get in Touch."

What Could Be Improved:

• Nada: Webprofit makes dandy utilise of the long landing folio format, packing in all the pertinent information visitors would need in one place with a visually appealing experience.

20. Native Poppy

Sometimes, you've just got to stop and admire a landing page for being beautiful. Using loftier-resolution photography and lots of white infinite, Native Poppy'south landing page is a pleasure to look at.

Aside from its beauty, the page has some great elements: a clear and delightfully pink CTA, an informative "How It Works" section, plus an FAQ at the lesser. Best of all, it plays with language, ditching the phrase "go a subscriber" for "become a wild flower." I don't know about you, only I'd much rather exist a "wild flower" over a subscriber any day.

Why This Landing Page Works:

• Captures Brand Voice: The layout of Wild Poppy mirrors the whimsical vibe of the brand. From the photos, font selection, and "wild flower" subscription, all the messaging works in harmony.

• Persuasive: By highlighting all the perks and discounts of beingness office of the subscription program, it entices customers to join.

What Could Exist Improved:

• Form Visibility: While in that location are multiple CTAs, it would accept been nice to accept the form fields on the folio for faster sign-upwards, or every bit a pop up after clicking, instead of having to click the CTA so be taken to another series of prompts.

21. Conversion Lab

While I wouldn't typically include an example of a homepage with a form on information technology in a mail service nigh landing pages, this website is special. The homepage is the entire website -- the navigation links but accept y'all to the data below.

When yous click "Become My Free Consult," the unabridged page darkens to highlight the class. Meet what information technology looks similar before you click in the photo to a higher place.

And, when you lot click that CTA, cheque out how the class appears:

It's a like function when clicking on whatever of the headings on the page. Instead of taking you to a different folio, information technology simply jumps to the corresponding section on the homepage.

I beloved how yous don't have to leave the page to fill up out the form, or view any of the features, creating a seamless user feel.

Why This Landing Folio Works:

• Creative: Having a homepage that also functions as various landing pages makes Conversion Lab unique. Best of all, it still provides a pleasant user experience.
• Organized Layout: Despite having the homepage and landing pages as 1, the page doesn't feel cluttered or busy at all.

What Could Be Improved:

• Class Placement: It would be nice if the form mayhap opened up on one side so visitors could still read the content on the rest of the page.

Landing Folio Ideas

A well-optimized landing folio can transform prospects into leads past gathering information that can aid you better understand, market to, and delight visitors. Since landing pages are crucial for conversions, it'southward important to make sure they're well planned, designed, and executed.

Here are a few things to keep in mind when creating landing pages:

• Appealing aesthetics: Giving your landing page color and a clean UI can just help. Visitors will want to learn more about your products and see testify of the value you're offering. Take a expect at #18 on our list — Landbot for a peachy example of a stunning spider web page.
• Less is more: Permit the offering or images do nigh of the talking, but be sure to include any and all descriptive headlines and supporting text to make your landing page clear and compelling. This goes for just about all the components on the page: attempt white infinite, elementary copy, and shorter forms.
• Keep visitors on the page: Past removing the main navigation or any distracting backlinks, information technology'southward less likely in that location will be any pb generation friction that could crusade visitors to abandon your page.
• Social Sharing: A unproblematic way of getting visitors to appoint with your landing page is including social media sharing buttons so that they can spread your content to their social followings. After all, customers are the center of your marketing flywheel.
• A/B testing: Landing pages are important to get right, and since consumer psychology can sometimes exist surprising, information technology's e'er amend to experiment with dissimilar versions of your pages to encounter which has the highest conversion rate (CVR). Test the positioning of the offer, kinds of CTAs, or even the color scheme.
• Call-To-Action: The CTA is where the meat of the landing page is, or the tipping signal where prospects become contacts. CTAs could enquire visitors to subscribe, download, make full out a form, share on social media, and more -- merely, overall, CTAs are necessary for getting your audiences more engaged with your offering. To generate leads, CTAs should exist bold and centre-communicable, but most chiefly, they demand to effectively communicate value.

Creating Landing Pages That Smoothen

Landing pages help in growing your customer base and increasing conversions. Create a folio that delights customers with a user interface and then great, they continue to come back for more.

This article was originally published April 2, 2020 and has been updated for comprehensiveness.

Originally published Jan 7, 2022 7:00:00 AM, updated January 07 2022

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